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Lost Secrets of the Real Mad Men ...
The #1 Way to
DIFFERENTIATE
In The Digital Age
The Ultimate USP Breakthrough -- from the #1 USP Expert: Bill Schley
"Everyone says:
'Differentiate your Brand,'
but No One says HOW.
"Everyone says:
'Differentiate your Brand,'
but No One says HOW.
Until Bill Schley gave us his Formula. It made us #1.”
Until Bill Schley gave us his Formula. It made us #1.”
-- Scott Ashton, CEO of Aerox
-- Scott Ashton, CEO of Aerox
The World's Top Business Advisor will tell you:
Bill Schley is the World's #1 USP Expert. His USP Branding Formula is the breakthrough of
breakthroughs -- the ultimate marketing lever for any-size business. He takes the unimaginable power of the USP and re-masters it for today's leaders. It's HOW you blow past your competitors, multiply revenue and crank your exit value. -- Jay Abraham
Jay Abraham
World-Renowned Business Expert
I'm Bill Schley
New York Times Best-Selling Author and Award-Winning Brand Specialist. I’ve spent my life perfecting the Ultimate Branding formula for any business to find their USP: the Unique Selling Proposition that Differentiates them from everyone in their category.
My clients have generated over $1.5 Billion in new Brand value with this breakthrough formula.
My award-winning books include “The Micro-Script Rules” and “Why Johnny Can’t Brand,” both of which are taught by experts around the world.
Now, I've created the #1 way to create your Ultimate Brand:
The Brand Titans USP Breakthrough Program.
Let These CEOs Tell You ...
"Bill Schley is the world's expert on Branding a business. If you ever have a chance to work with him, or learn from him, you owe it to yourself to take it."
- Graham Weston
Co-Founder, Former Chairman, Rackspace NYSE:RAX
"I Was Taught By The Original Brand Titans
In New York"
I got my start working for the last of the legendary Mad Men — the wizards of Ted Bates Advertising. They invented the USP which cracked the code for making unknown clients into #1 Brands.
They did it so well--they were famous for selling more products than all the other agencies combined. They did M&Ms (“Melts in your mouth, not in your hand”) and Halls Cough Drops (with “Vapor Action”) and scores of others that are still household names today.
There were just two problems for a rookie at Ted Bates like I was. First--it sounds crazy but it’s true--even though THEY knew how to do it, they’d never explain it to the new recruits! You were expected to just follow them around and figure it out, or get fired! So, I learned it by writing down the secrets that worked—so I could keep my job. Eventually, I won a major a copywriting award in New York.
Secondly--even though their secrets worked for any size business, they only did it for large national brands. Smaller companies and start-ups couldn’t take advantage of their magic.
So...
Ted Bates Advertising, New York
I Put the Secrets Into A Formula That Anyone Can Use
When I left Bates, I spent 20 years Branding over 100 companies, re-writing, refining, and bringing it all together. Finally, I had a formula that anyone could learn. It worked in giant corporations all the way down to scrappy start-ups in every category. It turned out I was the only person EVER to put the exact Brand Titan’s USP method into a Formula like mine.
Result: My Clients Confirmed Over $1.5 Billion In New Brand Value.
I didn’t realize how BIG that number was until I confirmed it with my clients! It was the increase in their acquisition price, told to me by the CEOs, after they had applied my Brand Titans USP Branding.
My Award-Winning Books --Taught By Experts Around The World
SPECIAL BOOK OFFER
The #1 Communication Secret in The World -- The KEY to a Stand-Out Brand, for ANY Business.
Here's what CEOs are saying:
"I'm embarrassed to say how much we wasted on smoke, mirrors and buillsh*t from agencies when I ran divisions at big companies. So when my own business needed a brand, I called Bill. He showed us the formula no agency ever had before. Suddenly, the market saw us as #1 in our specialty! It didn't just change our Brand -- it changed our whole company."
"I've led five public companies including Simmons, Carriage Industries, and Interface. Please listen to me. Everything Bill teaches is exactly what we did to turn around our own Brands. He has the key to creating the best Brand in the world."
Scott Ashton
CEO, Aerox
Charlie Eitel
Former CEO, Simmons
"Our tech was great. But our Brand was so bad, wealth advisors were scared to trust us with their clients. Then, Bill came in and gave us a Brand that inspired confidence. Today, Foundation Source manages $19 Billion in assets."
Chris Infurchia
Former President, Foundation Source
Adam Strom
Founder, CEO, Mobius.MD
No AI or Algorithm Can Differentiate Your Brand!
Only You Can -- With The Ultimate USP Formula of
The Brand Titans.
No AI or Algorithm Can Differentiate Your Brand!
Only You Can -- With The Ultimate USP Formula of
The Brand Titans.
Let Me Show You Now ...
Let Me Show You Now ...
"No one could make us stand out in video tech -- until I met Bill. He gave me his formula. Now Branding made sense. Customers finally saw our unique value! Long story short, as the press reported, we were brought for $17.5 million. One day I woke up a millionaire. My life has never been the same since."
"Bill Schley is the world's expert on Branding a business. If you ever have a chance to work with him, or learn from him, you owe it to yourself to take it."
- Nick Stokman
Founder and Former CEO, VidGrid
The testimonials, case studies and examples given on this page and in our course are true and accurate to the best of our knowledge and recollection. They were provided willingly, without compensation, and solely represent the experience and opinions of the individuals who offered them. The advice and methodologies we advocate are our personal opinions about best practices in business, based on the actual experience of the creators and instructors of this course. Any past financial and business results and examples are referenced for illustration purposes only. We make no claim or guarantee that past results obtained by others are typical, expected, or predictive of future results from taking this course. Results for each student depend on a multitude of factors that are impossible for us to anticipate, including his or her interpretation of our material, effort to learn and apply it, and the degree to which they implement any of our advice and recommendations afterward. This is why the creators, instructors, and owners do not represent or guarantee that this course, its methods, or philosophy will yield the level of financial and business results that those in our testimonials and examples have achieved. Results vary from person to person. We do promise to teach you our own rules, principles, tools and methods to the very best of our abilities. In addition, because of the brevity and straight-forward nature of our Classes, we’ve found that in 30 days, students can, if they choose, comfortably watch and absorb the rules, principles and advice we put forth, to have an overall knowledge of our philosophy and methods, and begin implementing it effectively in their communications. You can acquire great skill, and realize its impact if you follow it through, apply it and above all, practice.