Founder of The Brand Titans CEO Branding Programs
Bill Schley is an award-winning Branding expert, New York Times Best-Selling author, and a life-long entrepreneur. He is the originator of the Micro-Script concept in Brand communications and credited by celebrated marketers as the #1 USP expert in the world.
His USP centered Brands have created over $1.5 Billion dollars in documented, new business valuation and brand equity, at companies ranging from Global Giants to acquired start-ups.
Bill began his career as a writer at legendary Ted Bates Advertising Agency–the original Mad Men agency in New York–where he won a National Effie Award for sales-effective advertising.
His highly acclaimed books on Branding and Marketing are taught by experts around the world. In addition to his latest book, The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less, he is the author of The UnStoppables, a New York Times Best Seller; Why Johnny Can’t Brand which won the award for “Top 5 Marketing Books of the Year” by Strategy+Business Magazine; and Amazon Best Seller The Power of 10.
He has appeared on CNBC’s Street Signs, CNN Money Online and numerous podcasts and syndicated radio programs. His new Brand Titans Master Course and CEO program is being taught to Business Owners, Entrepreneurs and Marketers everywhere.
Bill is graduate of Harvard University, Sailor, Skydiver, and Seaplane Pilot.